WHAT IS A BLUE DUCK?
The Blue Duck is the defining difference of your product or service, making you unique from the competition. The Blue Duck answers the most important question, ‘why should I choose you’ in the marketplace, and to answer that question, there needs to be a difference maker.
How Do You BLUE DUCK Your Brand?
Richard goes above and beyond, regardless of the challenge presented. He has participated in several of our leadership strategic planning sessions, offering invaluable expertise and assistance. Richard demonstrates a genuine interest in helping his customers grow their business and succeed. I can attribute the success of several new initiatives to Mr. Maples and his vision for the future; he is truly a visionary, leader and a mentor.
Executive Director, SECO International