THE BLUE DUCK
What is a Blue Duck?
The Blue Duck is the defining difference of your product or service, making you unique from the competition. The Blue Duck answers the most important question, ‘Why should I choose you?' in the marketplace, and to answer that question, there needs to be a difference maker.
Have you defined your Blue Duck?
Can you demonstrate why I should choose you? Can I get your offering elsewhere? The Blue Duck puts the emphasis on the value a customer receives when they purchase your product or service and the uniqueness that this value can only be delivered by you! This is a different from focusing on features. Instead of including a list of features hoping that one of them might resonate with a potential customer, our team will work with you to discover your Blue Duck, and market your brand’s benefits on a more personal level. Your product's differentiated benefits should align with the interests, needs, and values of a defined target audience, but most importantly, it must demonstrate, Why You!