How to Build an Effective Prospect List
Building an effective prospects list is crucial for successful sales and business development. Here is an outline of steps you can take...
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Brittany DeCou
- Nov 15
- 2 min
Email Marketing: Best Practices for Building an Engaged Subscriber List
Email marketing is a powerful tool for businesses to connect with their audience, build relationships, and drive conversions. Did you...
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Brittany DeCou
- Oct 24
- 3 min
How Artificial Intelligence Is Changing Image Creation
Today, most people have heard of Artificial intelligence (A.I.) and how it is rapidly changing the way content is created. Most commonly...
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Brittany DeCou
- Oct 17
- 1 min
Psychology of Colors in Marketing
The psychology of colors in marketing refers to the study of how different colors impact consumer perceptions, emotions, and behaviors....
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Brittany DeCou
- Oct 11
- 2 min
How to Create an Effective Marketing Strategy
Every company needs an effective marketing strategy in order to gain a competitive advantage in the marketplace and achieve their goals....
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Brittany DeCou
- Oct 4
- 2 min
Why Content is Key
We all know the importance of creating fresh content to stay relevant and get the attention of our potential customers or clients. Every...
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Brittany DeCou
- Sep 26
- 2 min
Do You Know Your Branding Basics?
First of all, what is branding? Branding refers to the process of creating a unique and memorable identity for a product, service, or...
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Richard Maples
- Aug 2, 2022
- 2 min
What is the Blue Duck?
What is a Blue Duck? The Blue Duck is the defining difference of your product or service, making you unique from the competition. The...
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Richard Maples
- Apr 28, 2019
- 3 min
Simple Thinking: Never Quit Your Job!
So how often do you define your job as a position in a company that makes your payroll and offers you benefits? When asked what you do...
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Richard Maples
- Sep 9, 2018
- 2 min
Simple Thinking: Write a Will and Kick the Can
I see in my daily reading of Flipboard articles and blog posts, how to increase productivity and or how to improve professional...
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Richard Maples
- Aug 12, 2018
- 3 min
Venomous Vernacular: Losing Your Audience
In the arena of sales, we have spent a lifetime in sales training to make sure that our teams are as knowledgeable on our offerings,...
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Richard Maples
- Jul 29, 2018
- 2 min
Starting with a Vision
"A vision without strategy is an illusion." -Lee Bolman When your desire (goal) is to grow your business, grow your client base, grow...
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