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Top 10 Advertising Trends for 2024
As 2023 comes to a close, it is interesting to reflect back on the digital advertising space and how much things have changed this year. ...
Brittany DeCou
Dec 21, 20232 min read
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Why hashtags are essential for social media marketing
First of all, what is a hashtag and what does it mean? A hashtag is a symbol (#) followed by a word or phrase, without spaces, used on...
Brittany DeCou
Dec 11, 20232 min read
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How to Build an Effective Prospect List
Building an effective prospects list is crucial for successful sales and business development. Here is an outline of steps you can take...
Brittany DeCou
Nov 21, 20232 min read
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Email Marketing: Best Practices for Building an Engaged Subscriber List
Email marketing is a powerful tool for businesses to connect with their audience, build relationships, and drive conversions. Did you...
Brittany DeCou
Nov 15, 20232 min read
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How Artificial Intelligence Is Changing Image Creation
Today, most people have heard of Artificial intelligence (A.I.) and how it is rapidly changing the way content is created. Most commonly...
Brittany DeCou
Oct 24, 20233 min read
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Psychology of Colors in Marketing
The psychology of colors in marketing refers to the study of how different colors impact consumer perceptions, emotions, and behaviors....
Brittany DeCou
Oct 17, 20231 min read
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How to Create an Effective Marketing Strategy
Every company needs an effective marketing strategy in order to gain a competitive advantage in the marketplace and achieve their goals....
Brittany DeCou
Oct 11, 20232 min read
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Why Content is Key
We all know the importance of creating fresh content to stay relevant and get the attention of our potential customers or clients. Every...
Brittany DeCou
Oct 4, 20232 min read
7 views
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Do You Know Your Branding Basics?
First of all, what is branding? Branding refers to the process of creating a unique and memorable identity for a product, service, or...
Brittany DeCou
Sep 26, 20232 min read
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What is the Blue Duck?
What is a Blue Duck? The Blue Duck is the defining difference of your product or service, making you unique from the competition. The...
Richard Maples
Aug 2, 20222 min read
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Simple Thinking: Never Quit Your Job!
So how often do you define your job as a position in a company that makes your payroll and offers you benefits? When asked what you do...
Richard Maples
Apr 29, 20193 min read
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Simple Thinking: Write a Will and Kick the Can
I see in my daily reading of Flipboard articles and blog posts, how to increase productivity and or how to improve professional...
Richard Maples
Sep 10, 20182 min read
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Venomous Vernacular: Losing Your Audience
In the arena of sales, we have spent a lifetime in sales training to make sure that our teams are as knowledgeable on our offerings,...
Richard Maples
Aug 13, 20183 min read
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Starting with a Vision
"A vision without strategy is an illusion." -Lee Bolman When your desire (goal) is to grow your business, grow your client base, grow...
Richard Maples
Jul 30, 20182 min read
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