As 2023 comes to a close, it is interesting to reflect back on the digital advertising space and how much things have changed this year. ...

First of all, what is a hashtag and what does it mean? A hashtag is a symbol (#) followed by a word or phrase, without spaces, used on...

Building an effective prospects list is crucial for successful sales and business development. Here is an outline of steps you can take...

Email marketing is a powerful tool for businesses to connect with their audience, build relationships, and drive conversions. Did you...

Today, most people have heard of Artificial intelligence (A.I.) and how it is rapidly changing the way content is created. Most commonly...

The psychology of colors in marketing refers to the study of how different colors impact consumer perceptions, emotions, and behaviors....

Every company needs an effective marketing strategy in order to gain a competitive advantage in the marketplace and achieve their goals....

We all know the importance of creating fresh content to stay relevant and get the attention of our potential customers or clients. Every...

First of all, what is branding? Branding refers to the process of creating a unique and memorable identity for a product, service, or...

What is a Blue Duck? The Blue Duck is the defining difference of your product or service, making you unique from the competition. The...

So how often do you define your job as a position in a company that makes your payroll and offers you benefits? When asked what you do...

I see in my daily reading of Flipboard articles and blog posts, how to increase productivity and or how to improve professional...

In the arena of sales, we have spent a lifetime in sales training to make sure that our teams are as knowledgeable on our offerings,...

"A vision without strategy is an illusion." -Lee Bolman When your desire (goal) is to grow your business, grow your client base, grow...